Navsari Agricultural University
Why demand curve slopes downward?
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Generally, the demand curve slops downwards. This is in accordance with the law of diminishing marginal utility. The purchases of most of us are governed by this law. When the price falls, new purchasers enter the market and old purchasers will probably purchase more. Since, this particular commodity has become cheaper, it will be purchased by some people in preference to other commodities.

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